Vertical farms, a misguidedly utopian/Sim City application of industrial thinking to unstable ecosystems, are a bad idea that won’t die. Perhaps, though, there’s a way to harness all of that sensor-driven big data and enhance food production in more positive, sustainable ways?
There was something beautiful about Genius in its pure form – it could have been the annotation layer the web was meant to have built in. Except almost as soon as the VC money began to flow, chaos reigned, and now the pivot is on. To… video? Cue the ¯\_(ツ)_/¯ business strategy death spiral, and pour one out for a genuinely great idea gone astray.
Norway’s crowd-sourced banknote design is perfect and begins circulating later this year. Theme is “the sea”.
Brands should never say bae, but Gucci’s new #TFWGucci campaign on Instagram doesn’t leave the same bad taste in our mouth. This is largely owing to Gucci’s smart collaboration with a range of Instagram personalities, from global meme-pusher @beigecardigan (2.9M followers) to @gothshakira (53.5 K followers), whose account feels like it could belong to your coolest friend-of-a-friend. But the campaign also works because creative director Alessandro Michele has cultivated a brand image that is of the moment: a colourful and surreal bricolage of excess.
Not every global fashion house has such confidence in their creative director’s singular vision. Helmut Lang has embraced the current trend of brand partnerships as an opportunity to distribute creative responsibility and thus mitigate the risk of relying any one individual. This collaborative strategy will be coordinated by an “editor in residence” rather than a creative director. What’s more suspicious than the distinction between editor and creative director is the “in residence” qualification. Welcome to the precariat, executive class!
Adam Curtis questions the interacting forces of art, individualism, power, freedom and myth in the always fantastic The Creative Independent. “You’ve got to let people still feel they’re independent individuals, yet they are giving themselves up to something that is awesome, greater, and more powerful that carries them into the future beyond their own existence.” To minimize the psychic trauma of a more political interpretation, we’re choosing to read this as a direct response to meme-ads and fashion-collabs.
Just a fun (and smart) look at emojis as swearwords and why, for now, they just don’t work as a well as the real thing. Nicely done, Philip Seargeant.