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Press Release: ABC pop-up store in Stadshart Amstelveen

With a store in the heart of Amsterdam (1972) and one in The Hague (1976), The American Book Center has established itself as an essential and reliable source for English-language books in the Netherlands. We are very excited to announce the opening of a temporary third store in the shopping center Stadshart Amstelveen.

Date Opening: Saturday, June 20th 10:00
Address: Stadshart Amstelveen - Binnenhof 27, 1181 ZH Amstelveen
Duration & concept: minimum of 3 months
The pop-up store in Stadshart Amstelveen will offer a hand-picked ABC staff selection of the finest English-language books on offer: fiction, non-fiction, comics & graphic novels, kids and young adult literature.

Opening a bookstore during Corona crisis

Every store opening is an adventure - even more so in uncertain times -, but being flexible and sometimes taking a step into the unknown is deeply rooted in the ABC culture. Ever since they opened their first store in the Kalverstraat, the team of booksellers has tackled challenges with creative solutions. Just like in recent years, when selling books at festivals and events has become one of the ABC's steps towards the reader.
"We are not waiting for the customer to find us. By opening a store in Stadshart Amstelveen, we hope to reach out to an international booklover community in a part of the city where we haven't been present yet. It's a very exciting opportunity for us to grow.", says ABC project leader and store manager Tiemen Zwaan.

The ABC pop-up store opening will be celebrated on Saturday June 20th, starting from 10 AM and respecting the RIVM guidelines regarding COVID-19.
Press Contact:
Charlotte Lacroix
ABC Amsterdam: Spui 12, 1012 XA Amsterdam
Company Info:
The American Book Center (ABC for short) is an innovative and stubbornly independent English-language book company with stores in the heart of Amsterdam (1972) and The Hague (1976). Our team of more than 40 funky, geeky, and knowledgeable international booksellers make great customer service their first priority and most of them are also buyers for the unique selection of books, magazines and merchandise ABC has on offer.
Our stores have about 60.000 titles in stock, and our website,, offers an additional 7 million titles. ABC specializes in (niche) genres like graphic design, comics, business, psychology, music, history but also stocks the latest (fiction) bestsellers and hard-to-find titles.
With the introduction of the Betty the Book Making Machine in 2010, ABC was the first bookstore in continental Europe to offer on-demand book printing services.
Spui 12, 1012 XA
020 625 5537
The Hague
Lange Poten 23, 2511 CM
070 364 2742
visit for our opening hours
Copyright © 2020 The American Book Center, All rights reserved.

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