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Third ABC store opens in Westfield Mall of the Netherlands

With a store in the heart of Amsterdam (1972) and one in The Hague (1976), The American Book Center has established itself as a reliable, local source for English-language books in the Netherlands. On Thursday March 18th 2021, ABC booksellers will open a third permanent store in the Gallery of Westfield Mall of the Netherlands.

Until doors can be opened to the greater public, customers will be able to shop by appointment, just like in ABC stores in Amsterdam and The Hague. During the opening weekend from March 18th to March 21st, customers with a shopping appointment will receive a 10% discount on all items in stock and a free ABC Booklover tote bag with purchase.

Address: Westfield Mall of the Netherlands
Kornoeljehof 15
2262 AJ Leidschendam

Opening a bookstore during Corona crisis
The planned opening is the second ABC store opening during Corona crisis. In June 2020, an ABC pop-up store opened its doors to customers of Stadshart Amstelveen. "In many ways, our pop-up store in Amstelveen was a test for Leidschendam. We have learned a lot during the past months and hope to apply our knowledge at the new location." says ABC Deputy Director Martijn Meerts.

Store identity
While the store in Amstelveen will stay open temporarily, the permanent location in Leidschendam is supposed to reach out to a new customer group from all over the Netherlands. "We are excited to extend our book-loving community and spread the word about English language books we love", says Martijn Meerts. "In Leidschendam, we will be part of a Mall featuring well-known international brands, but it is most important to us that customers entering our store understand where we come from and that we are a local, quirky family business with a great passion for ideas and reading. The store design as well as our dedicated book selection will reflect our identity as an independent bookshop."
Press contact:
Charlotte Lacroix
press@abc.nl
ABC Amsterdam: Spui 12, 1012 XA Amsterdam

Please note that the ABC website will get updated with Leidschendam store information in time for the opening on Thursday, March 18th!
 
About the ABC:
The American Book Center (ABC for short) is an innovative and stubbornly independent English-language book company with stores in the heart of Amsterdam (1972) and The Hague (1976). Our team of more than 40 funky, geeky, and knowledgeable international booksellers make great customer service their first priority. Most of them are also buyers for the unique selection of books, magazines and merchandise ABC has on offer.
With the introduction of the Betty the Book Making Machine in 2010, ABC was the first bookstore in continental Europe to offer on-demand book printing services.
 
THANK YOU FOR READING!
Amsterdam
Spui 12, 1012 XA
020 625 5537 info@abc.nl
The Hague
Lange Poten 23, 2511 CM
070 364 2742 dh@abc.nl
visit www.abc.nl for our opening hours
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Copyright © 2021 The American Book Center, All rights reserved.


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