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Fall 2016

Dear <<First Name>>: 

Autumn leaves have fallen and snow will soon follow… which means the Holiday “Engagement Season” is almost here!  There have been many changes in the wedding industry over the years, but one thing has stayed the same – December remains the most popular month for popping the question.

 So what can you do to prepare for the next wave of engaged couples heading for our shores?  Going it alone can sometimes feel like you’re wobbling on a paddleboard sideways to a powerboat wake.  But TWIG was launched 3 months ago because we recognized that, together as a community, we can help each other to find smoother sailing.

If you are not already a TWIG member, we invite you to join us by submitting a Membership Application.  Your annual membership fees will cover our 4 quarterly meetings, and will also facilitate the establishment of a “Go To” website that will help TWIG members connect with each other and showcase their talents to couples planning a wedding in the North Lake Tahoe area.

Ultimately, as wedding professionals, our success depends on how thrilled our clients are with our services.  I believe the best way to let our expertise shine is to focus on the benefits of collaboration and teamwork.  As a member of the TWIG team, we would love to showcase your expertise.

Joyce Scardina Becker, CMP
TWIG Founder

TWIG Welcomes Our Founding Members
TWIG would like to welcome and thank our Founding Members for joining
and supporting the TWIG community as we continue to grow.
Spencer Agins
Classic Photo Booth Rentals

Classic Photo Booth Rentals has the charm of the old fashion photo booths with modern technology and photos in seconds. They provide photo booths that create unforgettable memories by providing A+ customer service with superior technology.
Stacey Bush
Union Street Papery

Established in 1985, Union Street Papery is the ultimate boutique destination for fashionable and elegant stationery design. USP has developed an international following among event planners and paper lovers everywhere, seeking the latest in custom designed wedding invitations, save the dates, programs, escort cards, menus, savvy personalized stationery, distinctive party invitations along with calligraphy and handwriting services.
Ciprian Cojoc
Ciprian Photography

Ciprian is a Tahoe based wedding photojournalist who likes to create images in a genuine natural style. Ciprian Photography’s approach is a modern photojournalistic style, but at the same time he brings a sophisticated touch. His photographs tell about every small detail on the path of the couple’s history. He is a careful observer who captures real emotions from interesting perspectives.
Brett Fox
Northstar California

Renowned for its laid-back California Luxury and style, culinary excellence and family focus, Northstar California is home to a base area village featuring distinctive shops and restuarants, a conference center, 9,000 square foot outdoor skating rink, movie theaters, on-site lodging, The Ritz-Carlton, Lake Tahoe located at mid-mountain, special events and more.
Mark Frady
Reverend Mark E. Frady

Mark has been involved in weddings and ministry in the Lake Tahoe, Reno and Carson Valley for over 20 years.  He is very involved in the community, and understands the importance of marriage and choosing the right Pastor to officiate a wedding ceremony.  Mark’s combination of spiritual guidance and sense of humor bring a uniqueness to weddings that guests will remember.
Donna Nice Hoekstra
Joy of Life Events

Joy of Life Events is a specialty boutique wedding and event planning company servicing Nevada City, Grass Valley, Truckee and North Lake.  Joy of Life Events provides exceptional event planning, design and coordination services for distinctive weddings and social events. They specialize in creating signature events that are unique, professionally organized and that distinctly reflect the client’s style.
Caity Hunt
Hyatt Regency Lake Tahoe

The Hyatt Regency Lake Tahoe offers several locations on the property for Wedding Ceremonies and Receptions, and provides delicious options in Food and Beverage.  The resort boasts beautiful views from the North East shores of Lake Tahoe, offers luxurious accommodations on site and endless activities and entertainment.
Annora McGarry
Granlibakken Tahoe

Granlibakken Tahoe is a Resort and Conference Center in North Lake Tahoe.  Grandlibakken specializes in events such as Weddings, Family Reunions and Retreats.  They offer on-site lodging, venue spaces, catering and can accommodate up to 300 guests.
Karen Nichols
Red Carpet Events & Design

Red Carpet Events and Design is Northern Nevada and Tahoe’s premier event production group.  They are experts in the art of design, planning, production and logistics.  Red Carpet Events and Design is able to combine their in-house talents and unrivaled décor inventory to create exceptional events unique to each client.
Brad Perry
Tahoe Music Professionals

Tahoe Music Professionals, the only non-profit Booking Agency in the Tahoe Basin is a fully licensed and insured entertainment provider for all occasions.  TMP is a proud partner and supporter of the Tahoe School of Music, a California 501c3 non-profit organization.  10% of every booking with TMP goes directly to the schoo for scholarships and program.
Moonlight Mobile DJ Inc

Moonlight Mobile DJ is Reno and Tahoe’s premier wedding and special event DJ service.  Sawyer has developed an impressive expertise in a balanced, non-intrusive emceeing style, as well as multi-genre mixing skills, to make the night special for everyone. Moonlight Mobile DJ enjoys working with their clients to custom tailor each event to their specific needs.
Derek Tarpey
Lake DJ Entertainment

Founded in 2002 to provide the best in DJ and Master of Ceremonies Service.  Lake DJ Entertainment specializes in weddings, providing a full range of audio and lighting services.  High-end sound for ceremonies and receptions, up-lighting, monograms and photo booths.  They also offer Emulator, a 42inch see-through screen, which controls all DJ functions.
Check Out TWIG’S Official First Meeting
TWIG meetings are only possible due to the generosity of our Supporters. We are most appreciative and grateful to the following Supporters: 
Kevin Wallner

Amy Grigsby
Group Sales Manager

Nina Miller


Recap of Meeting and Photos
Inside the spectacular upstairs banquet space at Gar Woods, our delightful morning began with old friends reconnecting and new relationships forming during an hour of networking.  Then our guest speaker, Kevin Wallner, took the “stage” for his presentation, “Digital Marketing Stategies for Wedding Professionals.” 
Kevin began by describing some of the challenges of marketing and common mistakes that many businesspeople make.  Kevin then proceeded to discuss key marketing strategies and focused on the importance of understanding who your target clients are.  He talked about some of the recent changes in how Google is ranking websites, and how those changes affect Search Engine Optimization (SEO) strategies, including local searches.  Kevin touched on Social Media, stressing the importance of choosing Social Media channels carefully and tailoring your message for each channel.
Kevin concluded his presentation with “7 Simple Things You Can Do This Week” (one thing each day) to boost your digital marketing efforts:
  1. Take some new photos
  2. Promote an existing piece of content
  3. Check your online listings for accurate business info
  4. Write a blog post and promote it
  5. Publish a paid Facebook ad
  6. Survey your clients
  7. Install Google Analytics on your website
 Below are some photos from the meeting, courtesy of Nina Photography:
Wisdom from the Wedding MBA
Carley Roney, President of The Knot, spoke at the Wedding MBA Conference in Las Vegas, and gave her “Secrets To Success”
  1. Passion – define your mission, express it with enthusiasm
  2. Dance to your own beat – define how you do it
  3. Optimistism – push boundaries
  4. Decisiveness -   trust your gut, take the plunge.  Execution is everything
  5. Be Relentless – everything can be improved, except the impossible
  6. Transparency – ask for feedback, listen carefully
  7. Tech Obsessed – embrace change.  Follow
  8. Team Obsessed –bring the right people on the bus
  9. Connected – Invest in your network to build community [Hint: Join TWIG]. Vow to meet new people.  Community over Competition.
  10. Gratitude – Appreciation - always thank your clients and service partners.
Mark Your Calendar for 2017 TWIG Meetings
Tuesday, January 10, 2017
Wednesday, April 5, 2017

July 2017

Wednesday, October 10, 2017
Location TBD

Speakers and Topics to be announced

TWIG’s goal is to represent only the best wedding and event professionals who service the Truckee / North Lake Tahoe community.  Together, TWIG Members are committed to the success of our clients’ weddings, and to making the North Lake Tahoe a premier wedding destination.

To join in this exciting opportunity to become a TWIG Member, please download a Membership Application.  The application references the Code of Ethics and Standards of Professional Conduct adopted by TWIG, which you can view by clicking here.

If your Membership Application is received by December 15, 2016, we will waive the application processing fee. (Applications submitted after December 15 will be subject to an additional one-time processing fee of $50.)

If you have any questions about TWIG Membership, please email or call 530-563-6392.  We look forward to receiving your application!
Copyright © 2016 Tahoe Wedding Industry Group, All rights reserved.

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