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June 14, 2017
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GE Lighting Officially for Sale

GE Lighting is officially up for sale. While it is not a surprise, given the changes to the lighting market and given that Sylvania (now LEDVANCE) and Philips sold their lighting businesses, it is a move that removes one of GE’s final links to its past.

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Jeffrey Immelt to Retire as GE Chief

Jeffrey R. Immelt will be replaced by John Flannery, the president and chief executive of GE Healthcare, in a shift that comes as the conglomerate struggles to increase profitability. 

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Lighting as a Service Gains Traction

A service provider can implement lighting, controls and retrofitting with no up-front cost and deliver a specified, measured lighting service, assuming the capital costs and other burdens while sharing energy savings with the customer. The lighting—measured in lumens—is thus provided as a service.

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Why Labor Warranties Aren't Offered

Consumers expect the warranties on LED lighting products to cover everything, including cost of labor and materials. Unfortunately, the warranties do not cover all that they want them to.

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Product Showcase

EVERLINE LED
Retrofit Kit (LRK)

Universal makes it easy to upgrade T5, T8 or T12 to LED technology with simple installation and industry-leading efficiency with the reliability of its complete in-house design. The EVERLINE LED Retrofit Kit includes two or three lamp-lensed modules, one LED EVERLINE dimmable driver, a wiring harness, installation hardware and simple instructions. The product has a seven-year warranty.  

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Smart LED Lighting Makers Wait for Standards

Smart LED lighting has emerged as one of the most popular innovations in the lighting industry, but lack of standards is making it difficult for manufacturers to connect to emerging wireless communication technologies like Bluetooth for mesh networking support.

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How to Fix Your Outdated B2B Marketing Strategy


Is your B2B digital marketing strategy stuck in the Stone Age? Here’s what you might be doing wrong and what you need to change to step up your B2B marketing game.

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Product Showcase

New LED Troffer, High Bay and Downlight Fixtures with ZigBee Wireless Technology

LG Electronics has unveiled new additions to its lineup of energy-efficient LED fixtures, including troffers, high bays and downlights with updates including wireless control technology, customizable settings and more.


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Reducing Chaos, Stress in Email Marketing

While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.

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A Creative Marketing Alliance (CMA) Publication.


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