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December 7, 2016
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Distribution's Voice Missing from Rebate Programs

If the programs, particularly programs aimed at commercial products, aren’t actively engaging the distribution channel by helping reduce the up-front cost of an efficient product rather than paying a rebate to the end-user after the sale, they are making a mistake.
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LED Makers May Have to Find Niche Markets

Since the general state of the LED lighting market remains weak, LED suppliers are actively developing strategies to transform their businesses and accelerate their entries into the blue ocean niche markets.
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Will Spatial Tuning of Light Enrich SSL?

Recently, Bob Steele, co-chair of Strategies in Light, interviewed Brent York regarding the possibilities for light-shaping or spatial tuning technologies to impact the SSL market.
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LED Lamps with Dim-to-Warm Technology are a Hit

Now some LED lamps become warmer as you dim them and turn to warm tones of traditional bulbs. The color temperature and CCT also reduce as you dim them.
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Cree Lights Up Food Bank

When the Food Bank of Central & Eastern North Carolina undertook the renovation of its new Raleigh location, it wanted it to be a community project. Cree, a neighbor, stepped up with an “awesome” lighting solution.
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Six of the Best Christmas Lighting Displays in the U.S.

The light judging team at lightboard.com, the lighting industry’s job board, chose this collection as the best on the internet.
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Smart Lighting Market Value to Double by 2020

The global smart lighting and connected lighting controls market was valued at $6 billion in 2015, which is estimated to more than double in value by 2020, according to IHS Markit report.
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Understanding the B2B Buyer Journey in 2017

The B2B buyer journey has been rapidly evolving. Here’s what B2B sales and marketing professionals can expect in 2017.
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Product Showcase

Industry-Leading
Reliability

The EVERLINE LED Replacement Tubes are ideal for T8 fluorescent lamp replacement and install directly into existing fixtures. These replacement tubes provide ease of installation, immediate energy savings (30%+) and low maintenance with their 50,000+ hour lifetime at L70. It features a seamless glass design and a wide 240º light distribution.
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Let's Resolve the Data Analytics Conflict in 2017

As we start fresh in the new year, businesses must embrace new strategies for finding insights in both unstructured and structured data, otherwise we risk yet another year of big data projects that under deliver.
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Customer Insights Drive B2B Commerce Revenue

Digital commerce is now a necessity for the competitive growth and success of manufacturers of all sizes. Channel shift, new customer expansion and increased digital expectations have resulted in an evolved B2B buyer. As the landscape has shifted, so have the solutions that power commerce experiences. Manufacturers are moving toward faster, more cost effective and flexible solutions for their commerce platforms.
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National Association of Innovative Lighting Distributors
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To secure your ad space, email Jude Martin-Cianfano or call 609-297-2212. If you wish to speak to our editor, contact Jennifer Kohlhepp.

Copyright © 2016 NAILD, All rights reserved.
A Creative Marketing Alliance (CMA) Publication.


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