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December 7, 2016
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Niagara Falls Gets $4M Lighting Makeover

Officials say energy-efficient LED lighting will provide brighter and more robust color than the halogen technology that's been used to cast the falls in rainbow hues after dark for the past 20 years.
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Policies Combining CRI, Efficacy Are Misguiding

Such policies that aim to have strict restrictions on light source luminous efficacy (lumens per watt) should not penalize color quality.
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LED Lighting Applications Land in the Spotlight

Seven IEA 4E SSL Annex documents cover performance guidelines in distinct applications ranging from omnidirectional A-lamps to street lights with the hope of harmonizing global markets.
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Optimizing Lighting Efficiency with LED Drivers

LED lighting offers a better, brighter quality of light. With the correct choice of driver, it also can create a highly adaptable and flexible lit environment with an array of color temperatures and profiles.
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OLEDs Need Much Improvement

OLED luminaires have a long way to go before they catch up with the performance, efficacies and lifetimes of current LED luminaires.
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English County Shows Off Smart Street Lighting

Hampshire started replacing its LPS lights in 2010 with a mix of whiter light sources including LEDs, high-pressure sodium (HPS), fluorescents and others. It was part of a huge energy-and-cost savings push that included a new wireless central management system (CMS) in which operators could not only turn lights on and off remotely, but could also dim and brighten them and monitor outages from a central point without dispatching watchmen.
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Dumb Mistakes Open Smart Lighting to Hackers

An IoT security consultant shows an overflow crowd at LuxLive just how easy it is to waltz into a Wi-Fi network and steal passwords and other private information.
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5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance.
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Product Showcase

Industry-Leading
Reliability

The EVERLINE LED Replacement Tubes are ideal for T8 fluorescent lamp replacement and install directly into existing fixtures. These replacement tubes provide ease of installation, immediate energy savings (30%+) and low maintenance with their 50,000+ hour lifetime at L70. It features a seamless glass design and a wide 240º light distribution.
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B2B Branding: The What, Why and How

B2B branding is about so much more than logos. It’s really about developing the space that your brand takes up in the mind of the customer and having a “consistent value system” in how you interact with that customer.
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How to Produce a Video & Promote it 

Are you looking to create a professional video about your product? If so, that’s very different from creating a quick video for your social media followers. Are you looking to engage your potential customers online by making them laugh and share your content? Whatever your goal, we’re here to help.
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National Association of Innovative Lighting Distributors
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To secure your ad space, email Jude Martin-Cianfano or call 609-297-2212. If you wish to speak to our editor, contact Jennifer Kohlhepp.

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A Creative Marketing Alliance (CMA) Publication.


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