As you might remember from last newsletter, I raised the question of whether format designers should think about how to create formats that really connect people and help them share and join their ideas etc. instead of simply delivering content or passive inspiration.
In a consultation workshop on Format Innovation that I ran two weeks ago, we discussed two important ways of how to tackle this challenge: You could do so by running more interactive and participatory events that strongly consider the needs and goals of your desired audience (to connect, share ideas, create solutions etc.). But, even if you’re doing a good job here, you still face the challenge of how to create a sustainable experience. An experience that isn’t over as soon as your participants walk out of the workshop location, but that instead keeps delivering value.
One example of how to do this is demonstrated by the excellent bi-weekly newsletter The Digest, which is made by the organizers of The Conference. They deliver content and inspiration that is interesting to their (potential) audiences not only during the conference, but throughout the whole year. In doing so, their approach is not only to sell (tickets etc.) to their audience via a newsletter, but to sustainably deliver added value.