Event Experience Design Monthly —Edition No. 1 

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Welcome to the very first edition of the Event Experience Design Newsletter! 

Hope you’re as excited as I am! 

This list offers you exciting formats, methods & tools to inspire the way you design event experiences—right into your mailbox every month!

And I bet, there’ll be something exciting for you—whether you’re completely new to the field and thinking about organizing your very first conference, workshop or meet up … you name it. Perhaps you’ve been in the event world forever and can’t even quite remember how many gatherings you’ve already hosted.

As a subscriber to this list, you get exclusive, first access to new articles, hands-on Event Experience Design tools and materials & resource recommendations.

Alright, let’s dive right in!



Digital Transformation & Events

Sure, everybody talks about digital transformation and how it affects their life, business and everything. But why should you even care about digital transformation & events?

The internet has fundamentally changed our ability to access knowledge, communicate and collaborate. This highly impacts conferences and similar events. The meaning of the expert (speaker) has changed as they barely hold exclusive knowledge anymore and the role of the participant has altered as access to knowledge, resources and tools to communicate and collaborate has increased. If you take a look into conference programs, however, it’s very likely that you’ll still find one keynote after the other with very little by way of additional formats. It looks like conferences are still stuck in the “age of TV” where the roles of the sender and receiver were clearly defined.

Although interaction and participation are essential parts of our everyday realities, many conferences still only offer a passive top-down experience. But in the 21st century—where information and knowledge are easily accessible online—we need new conference formats that are worth travelling to, that is, worth meeting in one physical location. Formats that reflect these kinds of changes facilitate human interactions to tackle the unchanged need of participants to learn, exchange and network.


Event Experience Design provides the tools to create conference experiences that facilitate human interactions, designing user journeys across all touch points—no matter if they’re physically tangible or digital.

This is essential since (temporary physical) conferences take place in the context of the digital space, that is, a space that is continuously present, not only during a conference, but before and after the conference as well. Conference organizers shouldn’t ignore the before and after and instead must develop formats that include touch points in digital space. This applies not only during a conference, but long before and after a physical meeting has taken place. Participants need to be offered additional ways to interact and therefore learn, network and exchange information. 

The same counts for the physical space that is hosting the conference. It is insufficient to merely provide a neutral multi-purpose space (as offered by many convention centers). Instead, there is need for a physical space where your participants can experience the topic(s) of the conference that support and enable participant interaction. Event Experience Design tools & methods will support you in making the trip to your conference worth the journey.



Service Experience Camp

My friends from Service Design Berlin are hosting the 4th edition of the amazing Service Experience Camp (SXC16) from November 18 - 19. The topic: “Design for Impact”. 

Why is this relevant for you?
Well, if you’re an event organizer, you’re already a service designer since you’re designing experiences. So, why not check out the SXC16 to level up on your service design skills, exchange with service designers from other industries and get inspired by the amazing event experience they create. It’s a very interesting format at the intersection of conference and barcamp, not only with talks, workshops and barcamp sessions, but also an “Experience Walk” through Berlin.

Photo: Service Experience Camp 
Check out the video of the 2015 camp, follow them on twitter and make sure you get your tickets before they sell out!



Designing Collaborative Experiences

At the .process conference, I shared some insights about my process when it comes to “Designing Collaborative Experiences”. 
In the slides you’ll find concrete examples of how I facilitate human interaction. I also share basic Event Experience Design tools, that can be applied to a broad range of projects. Check out the first edition of .process—a community-driven event, focusing on the findings, surprises and learning that take place while we work, design and create. Also check out the video, where the founders explain what lies behind their idea of the format. 

Photo: by my fellow speaker Harry Keller of

If you have any questions or suggestions for topics that should be covered in the Event Experience Design Newsletter (EXD —Monthly) , please drop me an e-mail!

Thank you for reading!  
Yours, Claudia 


PS: Can’t wait until the next issue is been sent to your mailbox? 
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Hello, I'm Claudia Brückner and I write this newsletter for you. This mailing list is the best place to keep up with articles I write about Event Experience Design. 
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Postal Address: 
Claudia Brückner
Große Hamburger Straße 28
c/o Ballroom
Berlin 10115

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