The quote above is from the Mega Maker podcast hosted by Justin Jackson. It resonated strongly as I got thinking about some of the challenges that experience designers, event managers and facilitators will have to face: Justin Jackson observes, in his business (mainly digital products and services), that people are getting tired of social media and being sold to, and that more and more conversations that matter are happening in closed chats or personal encounters.
I think that this has strong implications for almost any business, and especially events and other learning formats. During the past years almost everyone in the experiences design business came to realize that content is overrated, since it is easier than ever to get and consume it. But maybe—as a result of a sheer content overload—we have come to a point where content is not only overstated, but even adversarial?
Have you ever wondered, for example, whether your budget can accommodate the big-name speakers you wanted to hire for your conference? Are you still thinking about your social media strategy? Is your stagnating Facebook audience giving you a headache? Are you unsure about whether you should make the jump to Instagram or Snapchat, or start a newsletter? Maybe these are not the right questions to be asking yourself right now.
Maybe, as a format designer or event organizer, you should instead be thinking about how to create formats that really connect people, help them share and join their ideas, and challenge them to spark creativity—this, instead of simply delivering content or passive inspiration?
As I leave you with answers and maybe new questions to ponder, I’ll continue to do the same this year and will share my thoughts with all of you via this newsletter. It would be even more fun if we could do this together, so let me know what you’re thinking about these days and what answers and questions you’ve found so far.