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January 2020 Newsletter

Can Perceptions of Animal Ag Be Changed?
Yes, They Can.


Most people don’t like industrial agriculture, a new national poll shows. Yet, these same folks have a favorable view of well-known meat and poultry companies.

Digging into the results of the survey conducted by the Johns Hopkins Center for a Livable Future reveals both some not-so-surprising results as well as intriguing findings that offer encouragement and guidance for the industry.

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Climate Change Conversations to Shift Dramatically

Most Americans engaging about climate change are mired in the debate as to whether it exists. However, the focus of the conversation will shift dramatically in the next two years, according to new research from The Center for Food Integrity. In addition, there is no evidence consumers associate or link the consumption of animal protein to climate change.

While consumers are not talking about a link between the consumption of animal protein and climate change, they are talking about the link between greenhouse gas emissions from livestock production and climate change, the research found. The level of online conversations about this topic is just shy of 26 million, but expected to grow nearly 210 percent in the next two years.

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What Comes After Organic?

CFI's Consumer Trust Insights Council held its January conference call to discuss emerging trends in the food system. One of the topics discussed was what will be the next health or natural trend that consumers will seek out.

Highlights from the roundtable discussion:
  • Food companies are trying to determine what’s next in the natural/organic space. Organic is now commonplace, especially in Europe, and it has lost some of its appeal. CPG companies are looking at the “next thing” and trying to determine where to put their money and resources to develop it.
  • Emerging trends are biodynamics, new level of transparency, local foods and shortening the supply chain.
  • People often say they want to eat healthy, but they don’t necessarily make choices that way. They are influenced by cues, but most don’t read the ingredients.
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Engage Online Enrolling Now

Do you have a goal in 2020 to learn a new skill? Or to become more involved in the conversation about food and agriculture? 
CFI’s powerful Engage training can help you meet those goals with training accessible anytime, anywhere through CFI Online.

Engage has equipped thousands of participants with new tools to effectively connect with consumers, thought leaders and influencers to earn trust in today’s food system.

Engage Online, a series of five, self-paced training modules with valuable learning exercises, is designed to provide you with a better understanding of today’s consumer and equip and empower you with the skills to approach conversations in a whole new way – to earn trust by engaging in any conversation about food and agriculture with confidence.

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How can food companies
be more transparent?

Our research shows that transparency is the key to earning trust.
How can food companies be more transparent?
The Center for Food Integrity took to the streets to hear straight from consumers.
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CFI Mission: To help today's food system earn trust.

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