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WWF Launches A Strategy That Reaches Across Sectors And Boundaries To Make Nature Everyone’s Business 
L to R: Dr Jeff Worden, Director of Conservation Impact - WWF International, Mr Laurent Magloire Some - WWF Gabon Interim Country Director, Ms Rubina James - Director Africa Biodiversity Collaboration Group, Ms Lucy Waruingi - Director Africa Conservation Centre, Ms Rosette Rugamba - Board Member WWF International, Ms Alice Ruhweza - Regional Director for Africa, WWF International, Dr 'papa' Marco Lambertini - Director General, WWF International.
On July 21, WWF launched its Africa Strategy 2021-2025 at the Africa Protected Areas Congress (APAC) in Kigali, Rwanda. We did so in the knowledge that correcting these myths is crucial to conservation at scale across the continent.
With Africa’s population set to double by 2050, the continent has the potential to make the most of its demographic dividend. Almost 60% of Africa’s population is under the age of 25; with new digital technologies and so much as yet unbuilt infrastructure, we have an opportunity to build our energy system using modern green technologies. 

The new Africa strategy seeks to seize this moment for people and planet. The strategy will go beyond business as usual to blend our conservation work with a Whole of Society and inclusive approach, linking sectors, reaching across boundaries, and cementing the bond between people and place. 
Our strategy debunks two big myths.

The first myth is that conservation and economic development cannot co-exist. Nothing could be further from the truth. Far from being mutually exclusive, they are inextricably linked.

 The second myth is that conservation is only for the elite few. Our strategy has two impact areas aimed at addressing these myths. One calls for the creation of Shared Spaces that ensure co-existence between nature and people’s needs. The other calls for engaging the Whole of Society. Sharing our natural spaces sustainably is critical for conservation to succeed.  

Rosette Rugamba, International Board Member, WWF International, said: “Up to 50% of the wealth in most African countries comes from natural capital and around 70% of Africa’s population is dependent on nature for their livelihoods. Yet nature is increasingly threatened by extraction, fragmentation and unsustainable production and consumption."
Alice Ruhweza, WWF Africa Regional Director, said: ‘’The WWF Strategic Plan for Africa debunks the myths that conservation is at odds with Africa's aspirations for economic and social development and that conservation of nature is the business of the elite few. This strategy seeks to reframe the narrative by demonstrating that conservation of nature and economic development can co-exist in “shared spaces”, and protecting, sustainably managing and restoring nature is not just the business of conservation organisations. It is the shared business of everyone, everywhere – and we need all hands on deck.”

Marco Lambertini, WWF Director-General, said: "This plan consolidates our work in Africa across 14 countries, seven priority landscapes, and a portfolio of regional programs into one strategy aligned to WWF's global goals, which include zero loss of natural habitats, zero extinction of species and halving footprint of consumption and production. This strategy sets ambitious conservation targets and leverages an inclusive rights-based and whole-of-society approach - bringing together partners across sectors and scales. It seeks to reinforce WWF's mission to stop the degradation of the planet's natural environment and build a future in which people live in harmony with nature."

WWF has origins in Africa and has been at the forefront of local conservation initiatives for six decades. Our evolution has been made possible by partnerships with a broad range of governments, scientists, park managers, local communities, businesses, and the generosity of our donors. 

As WWF enters its seventh decade in Africa, the task is urgent, and the time is now.
Watch The WWF Africa Strategy Video
The Strategy Was Covered In The News Across Africa Including Ghana, Uganda and South Africa...

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