Summer of Sport Campaign – Running from 19 July to 5 September 2021, the Visit York ‘Summer of Sport’ campaign delivered in partnership with First Bus York and THOR’s Tipi, aimed to provide ongoing support for local business and community initiatives to bring people back to the city after the relaxation of the national lockdown rules. The campaign activity included interactive sporty sculpture trail, pop-up tipi bars, urban running routes, free yoga classes, outdoor ping pong tables and more, has animated the city centre creating an exciting space for both residents and visitors to enjoy in summer.
Over the summer months, the campaign has reached 2.2 million people on Twitter, Facebook and Instagram, with a total of 41K social media interactions using #SummerInYork. The campaign hub on visityork.org has been visited by over 4,800 unique users and the direct marketing emails have been opened by more than 31,500 people since the start of July.
Hidden Gems campaign – Launched in August, the new ‘Hidden Gems’ campaign encourages residents and visitors to explore the city’s many ‘hidden gems.’ In partnership with York Park and Ride, the campaign highlights some of York’s best kept secrets and encourages sustainable travel around the city. Activity for the campaign includes a TV advert on ITV hub, targeted YouTube ads, new dedicated website hub and social media promotion.
Haunted York – Plans are underway to celebrate York’s designation once again as the ‘Most Haunted City on Europe’. A special ‘Haunted York’ hub will be created on the website showcasing all the spooky activities in the city this Halloween season, with paid social media promotion planned from September.