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Make It York News and Updates
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Welcome to the new Make It York quarterly update. Following the Make It York business team's move to join forces with the Economic Development Team at City of York Council, our weekly business update that was developed to support our partners and businesses in York, will no longer be produced. Instead, we will focus on sharing major news and events about our continuous work in the city to make York the place to live, visit, study and work.
Make It York Business Team move over to City of York Council 

From 1st September 2021, the Make It York business team has moved over to City of York Council to add strength to their Economic Development Team. This move will expand and bolster the Council's existing economic development resource and ensure a stronger and more efficient delivery of crucial business-facing functions to help guide and support York's economic prosperity, both now and into the future. 

Christine, Charles, Louise and Brian will continue to support York businesses through offering advice and tailored business support to suit your business needs. You can get in touch with them by emailing economicgrowth@york.gov.uk.

Make It York's focus moving forward will be on tourism, culture, events, and the development of Shambles Market and as such, our website content will change to reflect this. All business support online resources will transfer over to City of York Council from 1st October.  

This weekly newsletter, that we hope you’ve found a useful business support and news resource during the pandemic, has now come to an end. To keep up to date with all the latest business support news and resources from now on, please sign up to the CYC business newsletter here.

What will happen to this newsletter?  

With Make It York no longer offering business support services, we will be taking an opportunity to use this newsletter to tell our partners, stakeholders and Visit York Members about Make It York’s work in the fields of tourism, culture, city centre events and development of Shambles Market every quarter.  

You will hear about the upcoming campaigns, our continuous work on strengthening York’s offer as a world-class visitor destination, future events and festivals and more. Here is a short snippet of our recent activity and things coming up in next few months. 

Summer of Sport Campaign – Running from 19 July to 5 September 2021, the Visit York ‘Summer of Sport’ campaign delivered in partnership with First Bus York and THOR’s Tipi, aimed to provide ongoing support for local business and community initiatives to bring people back to the city after the relaxation of the national lockdown rules. The campaign activity included interactive sporty sculpture trail, pop-up tipi bars, urban running routes, free yoga classes, outdoor ping pong tables and more, has animated the city centre creating an exciting space for both residents and visitors to enjoy in summer.  

Over the summer months, the campaign has reached 2.2 million people on Twitter, Facebook and Instagram, with a total of 41K social media interactions using #SummerInYork. The campaign hub on visityork.org has been visited by over 4,800 unique users and the direct marketing emails have been opened by more than 31,500 people since the start of July.

Hidden Gems campaign – Launched in August, the new ‘Hidden Gems’ campaign encourages residents and visitors to explore the city’s many ‘hidden gems.’ In partnership with York Park and Ride, the campaign highlights some of York’s best kept secrets and encourages sustainable travel around the city. Activity for the campaign includes a TV advert on ITV hub, targeted YouTube ads, new dedicated website hub and social media promotion. 

Haunted York – Plans are underway to celebrate York’s designation once again as the ‘Most Haunted City on Europe’. A special ‘Haunted York’ hub will be created on the website showcasing all the spooky activities in the city this Halloween season, with paid social media promotion planned from September.

York’s Creative Future; York Culture Strategy 2020-2025 – Make It York will continue to lead on the implementation and delivery of the city’s Culture Strategy, alongside the Cultural Leaders Group and City of York Council. The Culture Strategy has the vision that by 2025, York will be known as a city where outstanding, renowned heritage comes together with a cutting-edge and contemporary approach to creativity. With inclusion and participation at its core, the strategy will ensure culture is relevant and accessible to everybody in York, regardless of age, background or postcode.   

Culture Grant Funding – As part of the implementation of the Culture Strategy we have been working with City of York Council and York CVS to award grant funding of more than £60,000 to a range of York-based charities, social enterprises, voluntary and community groups. Spanning a diverse range of creative art forms and social activities the grants will support resident's wellbeing through a range of initiatives from fairy trails and community coffee mornings to youth theatre workshops, excavation projects, craft workshops and creative cafes.

Shambles Market Vintage Market – On 31st August, Shambles Market has hosted a special Vintage Market Day with a range of local independent market traders offering vintage products to York residents and visitors. This activity is part of Make It York’s plans on animating the historic market space by bringing in and putting up special events and activities at Shambles Market and supporting the traders all year round. 

York Christmas Festival – Plans are underway to to celebrate Christmas in one of the UK’s most festive cities from 18 November – 23 December 2021. This year, the hugely popular St Nicholas Fair will return to York with charming alpine chalets once again lining the streets and local businesses selling everything from handmade gifts to delicious treats. More details about the festival and the activity will be revealed soon. 

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