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InTouch
January 2017
MESSAGE FROM THE CHAIRMAN
Create New Level of Excellence

Welcome to the New Year 2017.

Before we look ahead to the future, let’s reflect on what we have achieved in 2016.

2016 marks a special year for Dewina Holdings Sdn Bhd.  We celebrated 3 decades of excellence and approaching the start of a new era of challenges.
 
First of all, I’d like to congratulate each and every Dewina employee.  You were part of this celebration, a celebration of a concerted effort that has made Dewina a strong company in Malaysia.
 
Dewina has a great history and phenomenal performance.  However, past glory is not a guarantee of future success.  In order to assure good performance in the future, we have to continuously be innovative every day.
 
In 2017 we want to continue to grow our success to greater heights, based on our 30 years of achievements.  Let’s treat each day as an opportunity to improve what was done before.  Only by creating a new Dewina, can we create a new level of excellence.


PERUTUSAN PENGERUSI
Kecemerlangan Tahap Baharu

Selamat menyambut Tahun Baru 2017

Sebelum kita melangkah ke hadapan, mari kita renung kembali apa yang telah kita capai pada tahun 2016. 
 
2016 merupakan tahun yang istimewa bagi Dewina Holdings Sdn Bhd. Kita meraikan 3 dekad kecemerlangan dan menghampiri permulaan cabaran era baharu. 
 
Saya ingin mengucapkan tahniah kepada setiap warga Dewina kerana telah menjadi sebahagian daripada kejayaan ini.  Usaha yang bersepadu telah membuat Dewina kukuh di Malaysia. 
 
Dewina mempunyai sejarah yang hebat dan bereputasi tinggi. Walau bagaimanapun kejayaan yang lalu bukan jaminan untuk kejayaan masa akan datang, kita perlu sentiasa inovatif setiap hari. 
 
Pada tahun 2017, kita ingin terus berkembang dan mencapai kejayaan yang lebih tinggi, daripada kejayaan yang telah kita kecapi 30 tahun lalu. Marilah kita mengambil peluang untuk memperbaiki apa yang telah dilakukan sebelum ini.  Hanya dengan memperbaharui usaha dan matalmat Dewina, kita boleh mewujudkan tahap kecemerlangan yang baharu.
 
 
Dato' Seri Ibrahim Hj Ahmad Badawi
Group Chairman
Dewina Holdings Sdn Bhd
MESSAGE FROM NUR FATIN DATO' SERI IBRAHIM
Group Managing Director, Dewina Holdings Sdn Bhd

Success through Teamwork 

Firstly, I like to take this opportunity to wish everyone a Happy New Year and welcome to our first Brahim’s InTouch – our internal newsletter for news updates and information sharing.
 
As we move towards 2017, I am sure that everyone here realizes there is a substantial increase in the level of competition in our business.
 
Therefore, we must prepare to redress ourselves wherever possible to meet our challenges so we can maintain our position, leading the competition in our fields.
 
I truly feel that there is room for better team efforts and mindful for innovations so we can continue to be the leader in our field of industry.
 
We must never be afraid of the challenges ahead; but rather, dedicate our minds and work ethics so we do not become redundant or left behind.
 
Without a doubt, much in the last 30 years have been achieved.  I take this opportunity to humbly congratulate everyone for all our success thus far. I know and need to recognize those deserving of such commendation, however, we must not be contented as that is the kind of mistake that inevitably affects all businesses.
 
The worse failure of many industries is complacency.  Therefore, I challenge everyone to realize your potential to widen the scope of business in both government and private sectors, so we can be strong and recession proof; never allowing the risk of ever becoming redundant.
 
We must always strive to be the number one Halal food company in Malaysia and indeed the Asian region so that perhaps one day we can be the leader of Halal food in the world. I pledge my commitment to not look at things regionally, but more so globally.
 
2016, has been a very busy year for all of us at Dewina Group of Companies.  Many new milestones were recorded and celebrated.
 
We have renewed the launch of Brahim’s Black Pouch product, we launched the Brahim’s new recipe book, we promoted Brahim’s Meals-Ready-To-Eat Rice product in Brunei and made a series of cooking demonstrations in major outlets.
 
Just recently we all celebrated Dewina’s 30th Anniversary where we introduced our new corporate videos;  organized advertising and promotions in major newspapers including the TV and Radio stations as well as media publicities and CSR program with the less fortunate children.
 
We are taking the spotlights again and again and that would mean we are the targets for potential competition.
 
Nevertheless, we must take pride in our achievements and not compromising on our shortfalls. Let us start by ironing out those shortfalls so we never trip upon those mistakes again.
 
Our growth and success were not made without the support and dedication from Dewina Group team members. Thanks to everyone!  All of you have been instrumental in making 2016 a great year for all of us. Let’s make our 30 years achievements be the inspiration to improve our future.
 
PERUTUSAN NUR FATIN DATO' SERI IBRAHIM
Pengarah Urusan Dewina Holdings Sdn Bhd 

Kejayaan Melalui Semangat Kerjasama 

Pertama sekali, saya ingin mengambil kesempatan ini untuk mengucapkan Selamat Tahun Baru kepada anda semua dan selamat datang ke edisi pertama Brahim’s InTouch – buletin dalaman Kumpulan Syarikat Dewina yang bertujuan untuk berkongsi maklumat dan berita terkini. 

Seiring kita melangkah ke tahun baru 2017, saya pasti anda semua sedar yang kita akan berhadapan dengan tahap
persaingan yang lebih tinggi dan sengit dalam perniagaan kita.
 
Oleh itu, kita mesti bersiap sedia dalam menghadapi segala kemungkinan dan cabaran agar kita terus kekal menerajui persaingan dalam bidang kita.
 
Saya yakin masih ada ruang untuk kita perkukuhan semangat berpasukan dan peka dalam berinovasi agar kita terus menjadi peneraju dalam bidang industri ini.
 
Kita tidak boleh gentar dengan cabaran yang mendatang, sebaliknya, kita harus tumpukan minda dan cara kita berkerja agar lebih berkesan dan tidak ketinggalan.
 
Sebenarnya banyak yang telah kita capai dalam tempoh 30 tahun. Oleh itu, saya dengan rendah diri, ingin mengambil kesempatan ini mengucapkan tahniah kepada anda semua atas kejayaan kita setakat ini.  Saya menghargainya dan anda layak mendapat pujian ini.   Namun demikian, kita tidak boleh mudah bersikap berpuas hati, kerana ia boleh menjejaskan perniagaan dengan tidak secara langsung.
 
Kegagalan paling besar dalam kebanyakan industri adalah sikap berpuas hati.  Maka itu saya menyeru agar anda semua menzahirkan potensi dalam diri demi mengembangkan bidang perniagaan dalam sector awam dan swasta. Dengan ini kita akan menjadi lebih utuh dan berupaya mendepani sebarang kegawatan ekonomi, dan tidak  sekali-kali mendedahkan syarikat ini kepada risiko akibat melakukan perkara yang sama dan serupa.
  
Kita mesti sentiasa berusaha untuk menjadi syarikat makanan Halal nombor satu di Malaysia dan seterusnya di rantau Asia dan mengharap satu hari nanti kita boleh menjadi peneraju makanan Halal di dunia.   Hasrat saya ialah untuk melihat perniagaan ini bukan hanya di skala serantau, tetapi di peringkat global.
 
Tahun 2016, merupakan tahun yang sangat sibuk bagi kita semua.  Banyak peristiwa baharu dan penting telah direkodkan serta diraikan,
 
Kita telah melancarkan semula produk Black Pouch Brahim's; buku resipi baru Brahim's; promosi Nasi Sedia dimakan Brahims's ke Brunei dan siri demonstrasi masakan di pasaraya-pasaraya utama
 
Baru-baru ini juga kita telah meraikan Ulang Tahun ke-30 Dewina dimana kita telah memperkenalkan video korporat baru serta membuat pengiklanan dan promosi di akhbar-akhbar, TV dan Radio dan publisiti media dan program CSR dengan kanak-kanak kurang bernasib baik. 

Dengan aktiviti-aktiviti ini, kita telah mendapat perhatian berulang kali dan sekaligus kita menjadi potensi sasaran persaingan.
 
Namun demikian, kita mesti berbangga dengan pencapaian kita dan tidak berkompromi dengan apa-apa kekurangan. Marilah kita perbaiki segala kekurangan dan tidak mengulangi kesilapan yang lalu.
 
Pertumbuhan dan kejayaan Syarikat Kumpulan Dewina ini tidak dapat dicapai tanpa sokongan dan dedikasi daripada anda semua. Terima kasih ! Anda telah memainkan peranan penting dalam menjadikan 2016 tahun yang hebat untuk kita semua. Mari kita jadikan pencapaian 30 tahun Kumpulan Syarikat Dewina sebagai inspirasi untuk keutuhan masa depan kita. 
 
DEWINA HOLDINGS 
News Update
31 MARCH 2016 
BRAHIM'S AT WORLD HALAL CONFERENCE & MIHAS

Brahim’s in Thought Leadership session at Halal Innovation Venture (HIVE) program, WHC 2016

Kuala Lumpur, 31 March 2016 – Dato’ Seri Ibrahim Haji Ahmad, Executive Chairman of Brahim’s Holdings Berhad together with other industry leaders from Japan, China and US were panel speakers on the topic of Strategic Investments, Connecting Partners, Creating Business at the World Halal Conference 2016 with the theme on “Halal At The Forefront of Economic and Social Change’. This session was held on Thursday, 31 March 2016 at Main Hall, Kuala Lumpur Convention Centre.

Puan Nur Fatin Dato' Seri Ibrahim in Thought Leadership session at World Halal Conference 2016

 

Dato’ Seri Ibrahim was awarded the 'Outstanding Contribution in Halal Innovation' by Dato' Seri Jamil Bidin, Chief Executive Officer of Halal Industry Development Cooperation on behalf of Halal Innovation Venture (HIVE) for his 30 years involvement in the halal innovation business.
Dato’ Sri Najib Tun Razak, tasting Brahim's Kampung Fried Rice
Dato’ Sri Najib Tun Razak, visited Brahim’s Dewina & Nippon Express booth at MIHAS 2016. 

Prime Minister Malaysia tasting Brahim’s Kampung Fried Rice

Dato’ Sri Najib Tun Razak, Prime Minister of Malaysia, visited Brahim’s Dewina & Nippon Express booth at MIHAS 2016.  Present to welcome the Prime Minister were Dato’ Seri Ibrahim and heads of Nippon Express.

16 APRIL 2016 
KDU PENANG & BRAHIMS COOKING COMPETITION SPONSORSHIP

Brahim’s food showcase at KDU Penang University College’s Power Chef Competition 2016

Penang, 16 April 2016 – "This is the first time for Brahim’s Dewina Group to join as main sponsor partner in this cooking competition. As a food manufacturer, our aim is not only to promote our products, but we want to be part of the academic-industry system in providing support for students that are passionate in culinary arts and at the same time promoting our local cuisines,” said Nur Fatin Dato’ Seri Ibrahim, Group Managing Director of Brahim’s Dewina Group.

Top 10 winners of KDU Penang University College's Power Chef Competition

The grand prize winner was ‘Delight Chef’ team from Penang Chinese Girls High School who used Kurma sauce; followed by first runner-up winner ‘The Indian Spices’ team from Sekolah Menengah Penanti Penang using Masak Merah sauce, and the second runner-up winner was team ‘Shining Star’ using Chicken Curry sauce and was also from Penang Chinese Girls High School. The top three winning teams for the Student category of two students per team won cash prizes worth RM1000, RM600 and RM300 respectively and product hampers.

18 MAY 2016
BRAHIM'S NEW PRODUCT LAUNCH

Brahim's introduced new ready to cook simmer sauces to delight Malaysian taste buds


Bangi, 18 May 2016 – Brahim’s Dewina Group introduced its new range of Asian Creations simmer sauces with new improved recipes and ingredients specially developed for the Malaysian market.

The five simmer sauces were Indonesian Rendang, Malaysian Nyonya, Thai Sweet Sour, Thai Green Curry and Thai Chili & Basil. Thai Chilli & Basil sauce is the latest new recipe for the Malaysian market, whilst the four other sauces have been promoted overseas and now these sauces are redefined with improved authenticity for the Malaysian taste and market.

Dato’ Seri Ibrahim Ahmad Badawi, Executive Chairman of Dewina Holdings Sdn Bhd. together with Puan Nur Fatih Dato’ Seri Ibrahim, Group Managing Director, Dewina Holdings Sdn Bhd and Encik Fazil Othman, Marketing Manager Dewina Trading were present at the launch in Bangi.

Impressive turn-up from major newspapers and TV stations during the Brahim's new simmer sauce product launch 

Brahim’s Group Executive Chef Fendi and members of the media from Berita Harian and Kosmo have fun cooking with Brahim’s new simmer sauce at Brahim’s Kitchen during the product launch in Bangi.

25 MAY 2016 
BRUNEI CONSUMER FAIR 2016 

Brahim's reinforces its brand presence in Brunei at Brunei Consumer Fair 2015

Bandar Seri Begawan, 25 May 2016 – In conjunction with Brahim’s Dewina 30th anniversary Brahim’s participated for the first time in the prestigious Brunei Consumer Fair 2016 (25-29 May), a leading, most popular consumer and trade event in Brunei Darussalam with participation of over 180 exhibitors and delegates from local and ASEAN countries. Brahim’s showcased its latest offerings on Meals-Ready-To-Eat and Meals-Ready-To-Eat Rice (MREs) during the five-day exhibition.

In conjunction with the Brunei Consumer Fair, Brahim's participation has attracted some media publicity.  KRSTALFM broadcasted live from the 18th Consumer Fair at the ICC. DJ Jenny Malai Ali and Hum interviewed Puan Nur Fatin Dato' Seri Ibrahim on 25 May and Brunei Times also covered news on Brahim's.
1 JUNE 2016 
CONSUMER CONTEST PRIZE GIVING CEREMONY

Prize-giving ceremony for the winners of the 5th Brahim’s Dewina Consumer Contest

Kuala Lumpur, 1 June 2016 - In conjunction with Brahim’s Dewina 30th anniversary celebration and customer loyalty over the years, the group is awarding 20 winners with a Samsung Galaxy Note 5 each for Brahim’s Dewina Consumer Contest.  The contest has been ongoing for five years running and is based on the highest purchase value of Brahim’s products accumulated over the course of two months.

The ceremony was held on 1 June 2016 at Cafe Barbera Kuala Lumpur.

Dewina Holdings Sdn Bhd Director Datin Seri Dr. Hiryati Abdullah Dewina Holdings Sdn Bhd Group Managing Director Nur Fatin Ibrahim and Dewina Holdings Sdn Bhd Executive Director Ahmad Fahimi Ibrahim were present during the event.

17 JULY 2016 
HARI RAYA WITH LESS FORTUNATE CHILDREN JOINT-VENTURE WITH FOOD AID FOUNDATION
170716_Brahim's Hari Raya Open House For Less Fortunate Children

Selamat Hari Raya kami ucapkan...hingga bertermu lagi di tahun depan.

Dato' Seri Ibrahim Ahmad melayani kanak-kanak dari Rumah-Rumah Amal yang menghadiri Majlis Rumah Terbuka Aidilfitri 2016 Brahims Dewina di Bangsar, Kuala Lumpur.


KUALA LUMPUR 17 Julai – Brahim’s Dewina Group of Companies (Brahim’s Dewina) bekerjasama dengan Food Aid Foundation untuk melaksanakan tanggungjawab sosial korporat (CSR) bagi membantu golongan yang memerlukan.

Pengerusi Eksekutif Brahim’s Dewina, Datuk Seri Ibrahim Ahmad berkata, kerjasama itu membolehkan pegawai-pegawai kumpulan syarikat Brahim’s Dewina dan Food Aid Foundation untuk beramah mesra dan merapatkan hubungan silaturahim sekali gus memainkan peranan yang berkesan dalam membasmi kebuluran.

Katanya, Food Aid Foundation adalah pertubuhan bukan kerajaan (NGO) yang berperanan sebagai bank makanan bagi membolehkan pengeluar, pengedar, pemborong, peruncit, syarikat atau orang awam untuk menderma makanan mereka yang baharu atau tidak dikehendaki dan kemudiannya diagihkan untuk rumah kebajikan, keluarga miskin dan gelandangan.

“Sebagai Pengerusi Food Aid Foundation dan juga kumpulan Brahim’s Dewina, adalah hasrat saya untuk melihat usaha sama dalam aktiviti CSR kita untuk mencapai matlamat yang lebih tinggi dan lebih berkesan.

“Saya percaya kumpulan Brahim’s Dewina dapat memberi kesan yang positif dalam tujuan ini memandangkan kumpulan kami menyediakan 100,000 sajian makanan setiap hari. Jadi, kita harus bekerjasama dengan lebih giat untuk mencapai matlamat ini,” katanya.

Beliau berkata demikian dalam majlis ramah mesra Aidilfitri bersama Pertubuhan dan Rumah Kebajikan anjuran kumpulan Brahim’s Dewina dan Yayasan Baitul Hayati dengan kerjasama Food Aid Foundation.

Majlis itu juga diadakan sempena sambutan ulang tahun ke-30 Brahim’s Dewina yang ditubuhkan pada 1986.

Ia turut mengumpulkan 100 anak-anak yatim daripada empat rumah kebajikan di Selangor iaitu Pertubuhan Kebajikan Baitul Kasih, Rumah Amal Suci Rohani, Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah dan Rumah Kanak-kanak Angel Kuala Lumpur.

An auspicious moment...kids celebrating Dato' Seri Ibrahim's birthday...Happy Birthday, Dato' Seri...May Allah Bless you for all your kindness and bestow you with good health
Duit raya and goodies hand out to the kids by Dato' Seri Ibrahim and Datin Seri Dr. Hiryati Abdullah
A memorable Aidilfitri celebration for the children, Brahim's Group of Companies and Food Aid Foundation

Brahim’s Dewina Group of Companies and Food Aid Foundation to feed the needy


Kuala Lumpur, 17 July 2016 – In conjunction with Brahim’s Dewina 30th anniversary celebration, Brahim's Dewina Group of Companies together with Baitul Hayati Foundation collaborates with Food Aid Foundation to host a Hari Raya feast for 100 children from four homes in Selangor, namely Pertubuhan Kebajikan Baitul Kasih, Rumah Amal Suci Rohani, Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah, and Rumah Kanak-Kanak Angel Kuala Lumpur.

These children were served and food packets were distributed for them to take home together with duit raya. There was also Magic show to entertain them. Brahim’s Dewina as one of the leaders in food industry takes this occasion as part of their corporate social responsibility to the less fortunate.

The event was held on 17 July 2016 at Cafe Barbera Kuala Lumpur. Dato’ Seri Ibrahim, Group Executive Chairman of Dewina Holdings Sdn Bhd and also Chairman of Food Aid Foundation was present together with management of the group and Food Aid Foundation.

22 JULY 2016 
BRAHIM'S DEWINA 30TH ANNIVERSARY CELEBRATION

Brahim’s Recipe Book launch in conjunction with Brahim’s Dewina 30th anniversary celebration

Kuala Lumpur, 22 July 2016 – To coincide with Brahim’s Dewina 30 years in the food business, the company, a leader in the food industry has published a ‘Malaysian’s Favourite Traditional Recipes’ cookbook. Describing it as ‘Head, Heart to Hand – A food lover’s story. The book tells the story of the founder – the history of Brahim’s Dewina food business, the products, and recipes that are inspired by his home cook family meals.

Tun Abdullah Hj Ahmad Badawi grace the launch occasion together with Dato’ Seri Ibrahim Hj Ahmad Badawi, Executive Chairman Dewina Holdings Sdn Bhd and Puan Nur Fatin Dato’ Seri Ibrahim, Group Managing Director Dewina Holdings Sdn Bhd.

The event was held at Sime Darby Convention Centre Kuala Lumpur on 22 July 2016.

Tun Abdullah signing the cookbook
The first book signed by Tun Abdullah was put on auction.  Tan Sri Datuk Dr. Lim Ewe Jin lead the auction. Brahim's recipe book was auctioned at RM9,000 which was taken up by Dato' Dr. Noordin Ahmad an entrepreneur. Thank you Dato' Dr. Noordin for your kind generosity.

Capturing more group shots and happy moments during the celebration.  

Industry leaders, family, friends, media and Dewina Group of companies staff took the time to celebrate the Brahim's Dewina 30th Anniversary celebration cum recipe book launch and Hari Raya Open House at Sime Darby Convention Centre.

Brahim's Dewina celebrate its 30th Anniversary with the launch of 'Malaysia's favourite traditional recipes' cookbook and Hari Raya Open House at Sime Darby Convention Centre on 22 July 2016.

19 AUGUST 2016 
BRAHIM'S MRE RICE PRODUCT AND RECIPE BOOK LAUNCH IN BRUNEI 
 

Brahim’s expands product line with Meals-Ready-To-Eat Rice and introduces its Recipe Book to Brunei

Bandar Seri Begawan, 19 August 2016 – Brahim’s Dewina Holdings Sdn Bhd, a leading name in the Malaysian halal food industry, officially announced the launch of Brahim’s Meals-Ready-To-Eat (MRE) rice and its recipe book – “Malaysia’s favourite traditional recipes” in Brunei Darussalam.

The five rice menus that will be available for Brunei market are Nasi Briyani Ayam, Nasi Briyani Kambing, Nasi Goreng Kampung, Nasi Goreng Ikan Masin, and Nasi Arab Kambing. To complement the new product offerings, a unique 162-pages recipe book, which include stories on Brahim’s journey in the food business and 42 recipes, is also introduced to provide solutions for those who have time constraints. Offering guidance and options to consumers in food preparation either using the simplified convenient way or following the traditional way of cooking.

Brahim’s MRE rice will be available in most premium and neighbourhood outlets in Brunei and will be retailing at a price ranging from to B$4.50 to B5.50. Brahim’s recipe book, “Malaysia’s favourite traditional recipes” will be available at Best Eastern Bookstore and retail at B$23.00.

TYT Datuk Ghulam Jelani Bin Khanizaman, Malaysia High Commissioner to Brunei Darussalam was present to grace the occasion.

Dato' Seri Ibrahim signing his recipe book and presenting it to Guest of Honor with the presence of Puan Nur Fatin 
Guest of Honour and invited guests savouring the food prepared for food tasting session. Enthusiastic crowd congregating at Brahim's kiosk.
30 SEPTEMBER 2016 
BRAHIM'S RECIPE BOOK REVIEW WITH MEDIA

Brahim’s recipe book review with the media

Kuala Lumpur, 30 September 2016 – To further promote the recipe book after its launch, a book review session with the media was held at Cafe Barbera.  Seven writers from magazines and newspapers were present to receive the book from Puan Nur Fatin.  They had a first hand watching and tasting the food during the cooking demonstration by Executive Chef Fendi on some of the recipes in the cookbook.
29 OCTOBER 2016 
BRAHIM'S RECIPE BOOK PROMO AT MPH NU CENTRAL KUALA LUMPUR
 

Spreading the joy of cooking with Brahim’s recipe book 

Kuala Lumpur, 29 October 2016 -- Brahim’s team was at MPH Nu Central to promote its recipe book to patrons at the shopping outlet as part of its activity to drive sales and awareness of the book.

Puan Nur Fatin was present to promote the book along with cooking demonstrations based on recipes from the book.  Priced at RM39.90, Brahim’s Recipe books are available at all MPH and major bookstores nationwide. 
DEWINA TRADING
News Update
8 MARCH 2016
BRAHIM'S PARTICIPATION IN FOODEX JAPAN 
Brahim’s welcomes Malaysian Ambassador to Japan at Brahim’s-Dewina booth at Foodex Japan 2016
Brahim’s Malaysia and Japan team

Brahim’s welcomes Malaysian Ambassador to Japan at Brahim’s-Dewina booth at Foodex Japan 2016

Foodex Japan 2016 opens its doors on 8 March.  Brahim’s Dewina Trading Sdn Bhd was honored to welcome the Malaysian Ambassador for Japan and Malaysian Matrade in Japan to its booth at Makuhari, Messe, Chiba Japan.

9 APRIL 2016 
BRAHIM'S COOKING DEMO AT AEON BIG PUTRAJAYA

 

Brahims roadshow kicks off

Brahim’s kicks off its first roadshow at Aeon Big Alamanda, Putrajaya on the weekend of 9 & 10 April 2016.  It was a good turn out and consumers had a chance to taste Brahim’s food samplings from ready to eat rice and meals. Nasi Goreng Kampung and Chicken Curry were two hit items. With purchases of Brahim’s products, consumers had a chance to win prizes based on the “Guess and Win” contest held during the show.

According to Fazil Othman, Sales & Mktg Manager, Dewina Trading Sdn Bhd, “By doing this kind of roadshow, we hope to increase our brand and product awareness with the aim of driving up sales.  Through our product samplings, we get to engage with our consumers, and thanks to their interest and support, we managed to close sales of about RM5,000,” he added.

6 MAY 2016 
BRAHIM'S COOKING DEMO AT BACHANG MELAKA 

 

Brahim’s Roadshow at Giant Bachang, Malacca

Brahim’s Roadshow at Giant Bachang Malacca was held from 7 – 8 May.  Special promotion, Buy & Win contest was conducted to attract customers to the event. Customers’ response was encouraging and many happy customers took home food hampers from Brahim’s.

29 JULY 2016 
BRAHIM'S COOKING DEMO AT GIANT PENANG 

Brahim’s Roadshow at Giant Penang

Brahim’s Roadshow at Giant Penang was held from 29 – 31 July. Special promotion, Buy & Win contest was conducted to attract customers to the event. Customers’ response was encouraging and many happy customers took home food hampers from Brahim’s.

16-20 OCTOBER 2016 
BRAHIM'S AT SIAL PARIS EXHIBITION

Brahim’s product showcase at SIAL Paris


The World’s Largest Food Innovation Exhibition, SIAL Paris took place in Paris at the Parc des Expositions de Paris-Nord Villepinte from 16-20 October 2016. Fazil Othman from Dewina Trading and Brahim's distributor from Paris were present to share its product offerings, food demonstrations and food tasting. Brahim's booth was located at the Malaysia Pavilion booth B35.
19 NOVEMBER TILL 25 DECEMBER 2016
BRAHIM'S RICE CAMPAIGN COOKING DEMO IN KLANG VALLEY WITH FREE NEWSPAPERS

Cooking demo with free newspapers


Dewina Trading Sdn Bhd organised a two-month campaign of cooking demo with free newspapers to promote sales and awareness on Brahim's MRE Rice in conjunction with Brahim's Rice Campaign 2nd Phase for 2016.  Cooking demonstrations were conducted at selected supermarkets and hypermarkets such as Giant, Mydin, Jaya Grocer and AEON Big in Klang Valley.

The 12 series of cooking demonstrations at the above-mentioned outlets commenced from 19 November 2016 and were conducted every weekend.  The cooking demo was complimented with free newspapers from New Straits Group featuring write-ups on Brahim's rice products, from menus, usage to benefits of rice that was given to supermarkets patrons.

Cooking demonstrations on rice products such as Nasi Goreng Kampung, Nasi Briyani Kambing, Nasi Lemak and Sambal Ikan Bilis and much more were conducted by Brahim's promoters.

Through this cooking demo with the free newspapers campaign the company hopes to offer product knowledge and benefits that can attract and encourage consumers' purchase and consumption.

The cooking demo with free newspaper campaign ended on 25 December 2016.
 

Kempen jualan nasi sedia dimakan Brahim's dengan suratkhabar percuma

Oleh:  Mohd Fazil Othman

Dewina Trading Sdn Bhd telah mengadakan program promosi dan jualan pelbagai produk Brahims di pasaraya terpilih sepanjang bulan Nov 2016 dan di jangka berakhir pada bulan Disember 2016.  Program ini termasuklan mengadakan demo masakan terutama produk nasi sedia di makan untuk meyampaikan informasi terkini berkaitan produk, cara memasak dan jualan. Di antara pasaraya terpilih yang menjayakan program ini termasuklah Giant, Mydin, Jaya Grocer dan  AEON Big  sekitar lembah Klang.
 
Pihak syarikat melalui agensi yang di lantik telah melantik beberapa orang promoter untuk membuat demo masakan terutama produk Nasi sedia di makan Brahims seperti Nasi Goreng Kampung, Nasi Briyani Ayam, Nasi Briyani Kambing, Nasi Lemak dan Sambal Ikan bilis dan lain lain.
 
Melalui program ini  pengguna berupaya mendapat maklumat yang tepat berkaitan produk dan boleh terus membuat pembelian. Diharap program ini mampu mempertingkatkan kesedaran pengguna akan produk-produk Brahim's yang terdapat di pasaran tempatan. Pengguna juga di berikan surat khabar percuma dari Kumpulan New Stratis Time yang memaparkan berita tentang nasi sedia di masak Brahim's semasa program ini dilaksankan pada setiap hujung minggu.
 
DEWINA FOOD INDUSTRIES
News Update
25 - 27 NOVEMBER
DFI AT HALAL SHOWCASE 

Halal showcase at Mydin Seremban 2

By: DFI’s Newsletter Team

In educating the layman on current Halal issues local and globally, an event named Halal Showcase Peringkat Negeri Sembilan 2016 was conducted at Mydin, Seremban 2 from   25 until 27 November 2016 under the support of JHEINS (Jabatan Hal Ehwal Agama Islam Negeri Sembilan).

This event primarily emphasizes in educating consumers on current Halal issues hence establish awareness among others on the importance of getting “Halal” and ‘Toyibban” food sources. More than 100 vendors participated in promoting their halal food products. Various products offerings were available ranging from delightful beverages selections such as goat milk to frozen and ready to eat meals such as dim sum and products from Brahim’s.

The official launch was held on 25 November 2016 at 8.00pm by Zuraini Yahaya, Chief Assistant Director of Jabatan Hal Ehwal Agama Islam Negeri Sembilan. “This showcase is mainly to expand the business opportunity for entrepreneurs that hold Malaysian Halal Certificates”, said Zuraini Yahaya.

She also added that the main objective is to promote products that facilitate in business expansion and enlarging business opportunities by companies who are certified with Malaysia HALAL certificate. In addition, JHEINS also open up the access to customers who want to purchase halal products.

In attracting more participation from the crowd, various fun and academic activities were held such as “Bicara bersama Imam Muda Asyraf”, Cooking Demo sponsored by Maggi, coloring contest, Upin and Ipin movie road tour and other exciting activities.

This showcase also widens the opportunities for other business entities such as skincare products, Muslimah apparels, books and etc. Around 50 entrepreneurs participated in this event. Dewina Food Industries Sdn Bhd (DFI) was given the privilege to become part of the meaningful event.

DFI under their brand Brahim’s was selected to be featured in one of the local newspaper. For 3 consecutive days, DFI’s Sales team gave their best in introducing and promoting Brahim’s product under the supervision of the Sales Head, Nur Azlina Abd Samad together with other capable Sales team members Amirah, Sara Syazwana, Kamal Bahri and Hussain.

The event concluded with flying colours and received many positive feedbacks from new and loyal customers.
Customers at Dewina Food Industries booth.
Sara explaining on Brahim’s products to Zuraini Yahaya
Amirah with Imam Muda Asyraf after his session, Bicara bersama Imam Muda Asyraf.
DEWINA CONSULT
News Update
3 & 10 NOVEMBER 2016
EFFECTIVE BUSINESS WRITING SKILLS FOR PROFESSIONALS

Effective Business Writing Skills for Professionals
By: Farahainiah Suhaimi


Effective Business Writing Skills for Professionals was held on 3rd and 10th November 2016 with the objective to enhance the soft and technical skills in writing which was conducted by Knowledge Hub Asia Sdn. Bhd.
 
This program offers a wide variety of opportunities to learn from technical writing to effective business management, as well as approaches and techniques to the participants. The technical content of the program includes topics that are highly relevant to the business and project management.
 
The program is suitable for Managers, Executives, Supervisors, Technical, Sales, Marketing Personnel, Engineers, Business Professionals, Administrators, Clerks, and Secretaries.
Group discussion with team members on task given 
Participants ready for the training session
DESATERA
News Update
21 - 25 NOVEMBER 2016
EXERCISE AMAN YOUYI 3/2016
Staff yang terlibat
Tentera kedua negara

Latihan Aman Youyi

Oleh: Alias Ahamad

Berlaku suatu bencana alam yang merosakan infrastruktur secara besar-besaran. Walaupun keadaan begitu kelam kabut, negara-negara sahabat menghulurkan bantuan melalui ketenteraan mereka untuk menyelamatkan dan merawat mangsa yang cedera serta menyediakan bantuan kemanusiaan.Itu adalah senario yang dipaparkan semasa majlis perasmian Latihan Aman Youyi 3/2016, yang dijalankan bersama oleh Angkatan Tentera Malaysia dan Tentera Pembebasan Rakyat China di Paya Indah Wetlands di Dengkil, Selangor.
 
Merasmikan majlis tersebut ialah Panglima Angkatan Tentera Malaysia, Jeneral Tan Sri Dato 'Seri (Dr) Haji Zulkifeli bin Mohd Zin dan Ketua Staf PLA, General Fang Fenghui. Dalam ucapannya General Haji Zulkifeli berkata bantuan kemanusiaan dan bantuan bencana adalah sebagai latar belakang latihan itu kerana rantau Asia Pasifik mengalami kira-kira 160 bencana pada 2015 mengakibatkan 16,000 kematian dan kerugian kira-kira USD45.1 bilion.
 
Oleh itu tindakan bersepadu secara kolektif akan menentukan kecekapan dan kejayaan bantuan kemanusiaan.Turut hadir ialah Duta Besar China ke Malaysia Tuan Yang Terutama Dr Huang Huikang, dan Ketua Pasukan untuk pemerhati Angkatan Tentera Diraja Thailand, Mejar Jeneral Thitichai Tiantong.
 
Seramai 410 anggota terlibat dalam latihan ini iaitu 215 dari Malaysia dan 195 dari China, dengan 10 pemerhati dari Angkatan Bersenjata Diraja Thai.Desatera Sdn Bhd terlibat dalam menyediakan makanan untuk tentera melalui keseluruhan latihan.
08 NOVEMBER 2016
JAMUAN PERPISAHAN
Ucapan alu-aluan dari Datuk Paduka Feizal Nor Nurbi
Pn Sabariah menerima cenderahati dari Jabatan Pembelian

Jamuan Perpisahan

Oleh:  Alias Ahamad

Pada 08 November 2016, satu jamuan perpisahan telah diadakan di Bilik Latihan Desatera Sdn Bhd. Majlis ini diadakan bagi meraikan pekerja-pekerja berikut yang telah sekian lama berkhidmat dan akan meninggalkan syarikat bagi mengejar cita-cita masing-masing:-
  • Pn Sabariah Sabu, Setiausaha GM/CEO hari terakhir berkhidmat 18 November 2016.
  • En Mazri Hassan, Pengurus Wilayah Kawasan Tengah hari terakhir berkhidmat pada 31 Disember 2016
  • En Hamidi Mohd Noor, Penolong Pengurus Pembangunan Perniagaan hari terakhir berkhidmat 30 November 2016
Majlis yang diadakan secara sederhana tersebut telah dimulai dengan Ucapan Datuk Paduka Feizal Nor Nurbi. Beliau mengucapkan berbanyak terima kasih diatas khidmat yang telah dicurahkan dan berharap agar mereka berjaya dalam apa jua bidang yang bakal diceburi. Kemudian, bacaan doa telah disempurnakan oleh Ustaz Yasir. Seterusnya semua pekerja telah menjamu selera dengan pelbagai hidangan yang disediakan.
Brahim's In The News 
Brahim's New Product Launch
20160518 ASTRO AWANI T C 501 News ENG 184148 I Brahim's New Product Launch

Sektor makanan & minuman tempatan perlu eksport ke luar

Pengeluar makanan dan minuman tempatan perlu melebarkan perniagaan mereka ke pasaran luar. Menurut Pengerusi Eksekutif Dewina Holdings Sdn Bhd Datuk Seri Ibrahim Ahmad Badawi, ini bagi mempelbagaikan sumber pendapatan mereka dalam persekitaran ekonomi yang mencabar kini.

20160518 Astro Awani -T-C 501-NEWS -184148- Brahims New Product Launch
20160518 TV3 NEWS 173326 I Brahim's New Product Launch

20160518 TV3 NEWS 173326 I Brahim's New Product Launch

20160518 ASTRO AWANI T C 501 News BM 221547 I Brahim's New Product Launch
20160518 Astro Awani -T-C 501-NEWS Bulletin Utama -221547_Brahim's New Product Launch

 

20160518 TV1 Program Biz Malaysia 6 00pm I Eksport Brahims Sumbang I Brahim's New Product Launch
20160518 TV1 Program Biz Malaysia 6 00pm I Eksport Brahims Sumbang I Brahim's New Product Launch
Hari Raya With Less Fortunate Children - JV With Food Aid Foundation
20160721 BERNAMA TV T C 502 NEWS 111452 I Brahims Open House with Children
20160721 BERNAMA TV T C 502 NEWS 111452 I Brahims Open House with Children
Dewina 30th Anniversary Celebration - Recipe Book Launch and Hari Raya Open House
20160722 BTV BAH  T C 502 NEWS 192543 I Brahims Recipe Book Launch & 30th Anniversary
20160722 BTV BAH  T C 502 NEWS 192543 I Brahims Recipe Book Launch & 30th Anniversary
20160722 BERNAMA TV T C 502 NEWS ENG 181642 I Brahim's Recipe Book Launch & 30th Anniversary
20160722 BERNAMA TV T C 502 NEWS ENG 181642 I Brahim's Recipe Book Launch & 30th Anniversary
220716_STAR TV  I  Brahim's 30TH Anniversary Celebration_Recipe Book Launch_Hari Raya Open House
220716_STAR TV  I  Brahim's 30TH Anniversary Celebration_Recipe Book Launch_Hari Raya Open House
CNN Exclusive Interview With Dato' Seri Ibrahim
170816_CNN I Brahim's CNN Interview with Dato' Seri Ibrahim & Nur Fatin_Road to Asean Brunei Halal
170816_CNN I Exclusive Interview with Dato' Seri Ibrahim & Nur Fatin_Road to Asean Brunei Halal
Berita Harian Exclusive Interview With Nur Fatin 
171016_BH ONLINE TV I BRAHIM'S_Nur Fatin Exclusive Interview
171016_BH ONLINE TV I BRAHIM'S_Nur Fatin Exclusive Interview
Live Talk Show in Assalamualaikum TV Alhijrah
02122016_TV ALHIJRAH_ASSALAMMUALAIKUM LIVE TALK SHOW BRAHIMS
02122016_TV ALHIJRAH_ASSALAMMUALAIKUM LIVE TALK SHOW BRAHIMS
Brahim's Online News 
180516_BERNAMA - Eksport Brahim's Menyumbang 60 Peratus Apabila TPPA Dilaksana Sepenuhnya

180516_MALAYSIAN GAZETTE - Produk baharu: Brahim's Dewina unjur jualan naik 15%

180516_THE STAR ONLINE - Brahim's exports to account for 60% of business under TPPA

180516_UTUSAN ONLINE - Eksport Brahim's menyumbang 60% apabila TPPA dilaksanakan

190516_UTUSAN ONLINE - Dewina jangka TPPA bantu tambah pendapatan eksport

180516_THE STAR ONLINE - Brahim's exports to account for 60% of business under TPPA

230716_THE STAR ONLINE - Timeless Malaysian Favourite Traditional Recipes launched

190816_BORNEO BULLETIN - Give time frame for success, be dedicated to business, young entrepreneurs told

200816_BORNEO BULLETIN - Brunei an important market for Brahim’s

210816_bruneidirect.com - Malaysian Brand Brahim's Expanded Product Line


130916_UTUSAN ONLINE - Dewina mahu tingkat kehadiran Brahim’s di Jepun

160916_HARIAN METRO ONLINE - Kongsi pengalaman

210916_THE STAR ONLINE - New Malaysian cookbook gives alternatives to traditional recipes

241016_BERITA HARIAN ONLINE - Generasi kedua Brahim's teruskan legasi

201116_HARIAN METRO ONLINE - Sarapan seperti raja

291116_NEW STRAITS TIMES ONLINE - Grain of life

041216_HARIAN METRO ONLINE - Rasa enak, tahan lama

041216_NEW STRATS TIMES ONLINE - Leader of the pack

101216_NEW STRAITS TIMES ONLINE - On the wings of culinary creativity

251216_HARIAN METRO ONLINE - Sajian unik Brahim's MRE

271216_KOSMO ONLINE - Kisah di sebalik kejayaan Brahim’s
Brahim's News Clippings
180516_BRAHIM'S NEW PRODUCT LAUNCH

Cooking made simple_Star Metro
Eksport Brahim's Menyumbang 60 Peratus Apabila TPPA Dilaksana Sepenuhnya_Bernama
Dewina jangka TPPA bantu tambah pendapatan eksport - Ekonomi_Utusan Online

Eksport Brahim's menyumbang 60% apabila TPPA dilaksana - Korporat_Utusan Online
Brahim's: TPPA to boost exports to 60%_Malaysian Reserve 
Brahim's eyes bigger bite of Japan Aussie markets_New Straits Times-Business Times 
Brahim's exports to account for 60% of business when TPPA is fully_The Star  
Eksport Brahim's menyumbang 60% apabila TPPA dilaksana sepenuhnya_Utusan Borneo 
Brahims Dewina sasar lonjakan pendapatan luar_Berita Harian 
Brahim's exports to account for 60 pet of business when TPPA is fully implemented_Borneo Post Sabah 
Brahim's exports to account for 60 pet of business when TPPA is fully implemented_Borneo Post Kuching 
TPPA Help Tax & Price Reduction, Brahims Holdings Eye on 60pct to sell to Oversea_China Press 
Brahim's exports to account for 60pc_Daily Express Sabah 
Tingkat jualan eksport 60 peratus_Harian Metro 
Brahim s sasar portfolio eksport kepada 60%_Kosmo 
Eksport Brahim s menyumbang 60 peratus apabila TPPA dilaksana sepenuhnya_Utusan Borneo Sarawak 
Dewina jangka TPPA bantu tambah pendapatan eksport_Utusan Malaysia  
Cooking made simple_The Star  
Menu mudah dan lazat daripada Brahims_Utusan Borneo Sarawak
Seleksi Suri Brahims_Jelita Magazine

250516_BRUNEI CONSUMER FAIR 2016
Brahim’s keen to supply Brunei with readtoeat meals_Brunei Times Online

010616_CONSUMER CONTEST PRIZE GIVING CEREMONY

Loyalty rewarded_Star Metro 
Dewina fokus tingkat pasaran domestik_Utusan Malaysia
Menu mudah dan lazat daripada Brahims_Utusan Borneo Sarawak

170716_HARI RAYA WITH LESS FORTUNATE CHILDREN JV WITH FOOD AID FOUNDATION

Brahims Dewina Food Aid jalin kerjasama_Utusan Malaysia 
Raya do with noble message_The Star 
Raya do with noble message_The Star Kuching

220716_30TH ANNIVERSARY CELEBRATION_Recipe Book Launch_Hari Raya Open House

Brahim's lancar buku resipi sempena ulang tahun ke-30_Berita Harian
Talks between Brahim s and Tabung Haji ongoing_Borneo Post (Kuching)
Talks between Brahim's, TH ongoing_Daily Express (KK)
Naskhah pertama dibida RM9,000_Harian Metro
Perbincangan antara Brahims dan Tabung Haji diteruskan_Utusan Borneo Sabah
Brahim's-Tabung Haji talks unlikely to be sealed this year_New Straits Times
Brahim s cookbook marks 30th anniversary_New Straits Times
Talks between Brahim's and Tabung Haji ongoing_New Sabah Times
Brahim's cookbook marks 30th anniversary_New Straits Times (Sabah)
Brahim's Talks with Tabung Haji ongoing_The Star
Brahim's, Tabung Haji teruskan perbincangan bekal makanan_Utusan Malaysia
Ex-PM's signature nets RM9,000_The Star
Ex-PMs signature nets RM9,000_The Star Metro (North)
Brahim's Dewina launches Malaysia's Favourite Traditional Recipes cookbook_New Sarawak Tribune
Ex-PM's signature of recipe book nets RM9,000_The Star (Metro Perak)
Ex PMs signature nets RM9,000_The Star (Metro South and East)
Eat Read Cook_Malaysian Womens Weekly
Traditional Recipe In Malaysia_International Times
Buku Resipi Masakan Tradisi_Jelita

 

190816_MRE RICE PRODUCT & BOOK LAUNCH IN BRUNEI 

Dewina perkenal lima produk Brahims, buku resipi di Brunei_Utusan Malaysia

Dewina mahu tingkat kehadiran Brahims di Jepun_Utusan Malaysia

150916_EXCLUSIVE INTERVIEW WITH HARIAN METRO

Kongsi Pengalaman_Harian Metro
Ibrahim berguru dengan bapa_Metro Ahad
Ibrahim berguru dengan bapa (bhg 2)_Metro Ahad

300916_BRAHIMS EVENT_RECIPE BOOK REVIEW WITH MEDIA

Best of both worlds_Sunday Star
Resipi Warisan_Glam Deko

300916_UNRESERVED MAGAZINE EXCLUSIVE INTERVIEW 

Unreserved_Unreserved Magazine
A journey of three decades_Unreserved Magazine
Retort technology_Unreserved Magazine

171016_BERITA HARIAN EXCLUSIVE INTERVIEW

Generasi kedua Brahim's tekad terus legasi bapa_Berita Harian

171016_BERITA HARIAN 211016_KOSMO EXCLUSIVE INTERVIEW 

Kisah disebalik kejayaan Brahim's_Kosmo

Brahim's Rice Campaign Phase 1 Updates
Brahim's Rice Campaign Phase 2 Updates
Brahim's TV Commercial in TV Alhijrah
Brahim's Rice TV Commercial in TV Alhijrah
Brahim's 30th Anniversary Ad
Copyright © 2016 Brahim's Dewina Group, All rights reserved.


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