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Development of the Trail
The Council is continuing to work with the Norfolk Museums Service and contractors, Leach Studios, to develop the Deep History Coast Trail.

The impressive oak monolith styled information and interactive panels will be placed at 12 locations along the coastal path from Weybourne to Cart Gap.  The panels will provide locals and visitors alike with a fascinating insight into the history of our coastline and the people who lived here.  In addition the installations will serve to remind people of the importance of looking after our beaches and seas and how to collect fossils responsibly.
It is anticipated the discovery points will be installed in early 2019.

In addition we are looking to create a ‘gateway’ to the Deep History Coast where people can find out more about the Deep History Coast and view some of the digital creations and interactives that will be developed as part of the app.  More about this will follow in the next newsletter.
More funding success!

We are thrilled to announce that we have been successful in obtaining funding for the development of a Deep History Coast App!

This is an exciting opportunity to develop digital enhancements to bring to life the fascinating stories behind our coast's evolution. This will add another dimension to the project and offer a direct link to local businesses and attractions to improve the visitor experience.

An experienced app developer will be working with the Council to create an innovative way of interpreting the fascinating ancient history of our coastline (North Norfolk’s Deep History Coast).  This element of the project will consist of the creation of software that can be used on any handheld device; our app will include augmented features which will bring the stories of the coast to life, alongside the installation of the ‘discovery trail’. 
Not only will the app provide a fun and engaging way to access information, the app will ‘sell’ the unique features of our coastline to existing and prospective visitors and will also be a valuable resource for local field study centres. It will be an important marketing tool for the area and local businesses linked to the visitor economy and will be supported by a volunteer ambassador network made up of local businesses and interested individuals who want to share the coast’s stories. The project will include creative digital content, such as 360 footage, the ability to take ‘historical selfies’ and will also include virtual reality features that can be experienced at suitable venues. Importantly, this initiative will allow people to locate local places to eat, drink and stay. In short, it is a marketing tool which will encourage people to experience parts of our coastline in a new way, encouraging them to spend money here and stay for longer – delivering significant economic benefits to our region. It will also be informative and help promote suitable messages to our visitors and those interested in the area.
The cost of the app development will be in the region of £120k for which an 80% grant has been awarded from an EU fund referred to as LEADER – part of the Rural Payments Agency administered RDPE fund, which is decided locally by a Local Area Group (LAG). The app will be developed by a company called Jam Creative Studios.
Awesome Art

We are still endeavouring to include a major art installation as part of the project.  There will be some smaller artistic elements within the trail installations - at Happisburgh, Cromer and Sheringham – but we will also focus on obtaining funding to develop an iconic piece of artwork that epitomises the Deep History Coast. Watch this space!
Building the brand … and telling everyone about it

We are pleased to be working alongside Whistlejacket to ensure that the initiative targets the desired audience and gets across the message of our outstanding assets in novel and appropriate ways. It will also provide advice on developing, promoting and getting ownership of our ‘brand’ and the marketing opportunities it presents.

In order to deliver a comprehensive Strategy, the consultants have carried out a series of interviews and have undertaken a brand and a research audit, before holding a workshop to define the brand building blocks. The outcome of this will provide a clear strategy for the use of the 'Deep History Coast' that is understood by its whole potential market and local stakeholders.  This may include defining a strapline and graphic tools and will also suggest how the ‘brand’ could be applied to merchandising or events (for example). There will also be an engagement strategy for business and other partner organisations. Whistlejacket have an impressive track record, having worked with Lincoln Castle, Visit Britain and Circular London.

One important pillar of this strategy will be the launch and promotion of the Deep History Coast app. We will work with partners to ensure the app is promoted:
  • Through an extensive social media campaign and all forms of local media and national media
  • Through our connections with all relevant destination management organisations
  • Via a link allowing it to be downloaded on all local tourism related business websites, in all booking confirmations and email communications
  • Through third-party sites which promote tourism for the East of England
  • Through special interest websites e.g. educational field study providers, special interest groups, Cromer Pier
Still on the burner – we are still working with Partners on the development of Cycle Trails and additional in-land circular walks, Mammoth-on run event and mini trails. We know this initiative has captured people’s imaginations so please do let us have your own suggestions and ideas.
Time to get involved!

Please make sure you sign up for our newsletter as this will be the first point of contact for news and updates.  We will be seeking ambassadors for this project and lots have people have shown their interest in helping in many different ways.  Please let us know if you are interested in getting involved further at:
The project plan – key elements timeline
  • Winter 2018/19 – Install discovery points, app development, brand details agreed, marketing guidelines, website and media developed,
  • Early 2019 – Stakeholder engagement, trail preview, gateway installations development.
  • April 2019 – Potential soft launch of the trail for Easter.
  • May (Whitsun) 2019 – Deep History Coast – formal launch

Robert Young
Head of Economic & Community Development

North Norfolk Disctrict Council
+441263 516135
Copyright © 2018 North Norfolk District Council, All rights reserved.

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