increase access to a wide range of information and enhance the visitor experience.
Research produced by England’s Heritage Cities Consortium found that consumers want technology to enhance rather than detract from their visitor experience. The research found that unlocking engaging stories using augmented and virtual reality would result in 72% of the target market more likely to visit the destination than they were before (source Visit England – Trends for Tourism Product Development – July 2017).
Our research has found that tourists and visitors expect a more dynamic and digitally appropriate offering to inspire and persuade them to choose a destination. By merging real and virtual worlds, an app will bring Deep History Coast landscapes and historical stories to life in a unique and imaginative way. It will also allow us to extend the tourism season and promote this area of our coastline globally.
It is anticipated that an app will also deliver significant benefits to local businesses as it will allow the promotion of tourism assets and local businesses, thus increasing spend in our area. For example, if someone is visiting part of the coast, the app will provide links to local tourism venues or places to stay and eat. The app will be designed to monitor downloads and if required, collect data via opt-in surveys.
We are seeking letters of support for the app development, and would greatly appreciate your consideration. This is an exciting opportunity and we require responses in support by Friday 30 March 2018. Please email firstname.lastname@example.org